Runway Recipes
Pre-built workflows, optimized for specific use cases. One single endpoint.
One call, production-grade output
Production-grade outputs take accurate model selection, elite prompt engineering and complex workflow design. Recipes are Runway-built endpoints with our expertise packaged in, so you don't have to build or maintain the workflow yourself.
Integrate once, Keep shipping
Integrate in 1 call
Simply include the inputs a recipe requires. There is no prompt to engineer and no models to chain.
Production-grade media at scale
As many assets as you need.
Future-proof integration
Every time a better model ships, Runway updates the recipe to use it. Your integration keeps improving while your code stays the same.
High-value use cases covered
RecipeProduct Ad
Generate ad videos from a product photo. Ready for social, ecommerce or paid placements.
Text/Image to Video
RecipeProduct Swap
Replace the product in an existing ad video with a new product while preserving camera motion and scene composition.
Video to Video
RecipeMulti-Shot Video
Generate a multi-cut video from a story prompt or custom shot list with cohesive cinematic pacing.
Text/Image to Video
RecipeProduct UGC
Generate vertical user-generated content ads from a character photo, product photo, and creative brief.
Text/Image to Video
RecipeMarketing Stock Image
Generate polished, on-brand marketing stock imagery from a text brief and an optional reference image of brand assets.
Text/Image to Image
RecipeProduct Campaign Image
Generate four fashion campaign images from a product photo and creative brief.
Image to Image
RecipeAd Localization
Localize an ad image for a target language while preserving visual creative and layout.
Image to ImageFrequently
asked questions
What is a Recipe?
A Recipe is a Runway-built API endpoint that packages model selection, prompting and workflow design for a specific production outcome.
Which Recipes are available?
Recipes cover product ads, UGC videos, campaign imagery, ad localization, product swaps and multi-shot video.
How do I integrate a Recipe?
Send the inputs listed for that Recipe to its endpoint. You do not need to select models, chain steps or maintain a prompt pipeline.
Can I customize the workflow?
Recipes expose the inputs needed for their intended outcome. Use a Workflow when you need control over each model and processing step.
How much does a Recipe cost?
Pricing depends on the Recipe, output resolution and duration. Each Recipe page shows its current credit cost before you run it.
Do Recipes improve when new models release?
Yes. Runway can update the models and prompting behind a Recipe while its endpoint and your integration remain stable.
Can I try a Recipe before integrating it?
Yes. Open any Recipe to test it in the playground before calling the endpoint from your application.